Circle
Introduction
Circle is a mobile-first, PWA-based link-in-bio social platform that helps creators and brands express their identity through interactive storytelling tools. Designed to foster connection and creativity, it reimagines the personal link as a dynamic space for community-building.
Circle was first soft-launched as part of Core¹ at the Spatial Labs Store, where it could only be accessed via an NFC tap. Following that, we built Circle Studio - a companion web-based SaaS dashboard that leverages AI to surface sales insights and customer engagement data.
In February 2025, Circle officially launched as a standalone product ecosystem, gaining 1,000+ users in the first two weeks and driving adoption by major brands including Vogue, Cécred, and Skims.
Timeline
2024.05 - 2025.02
Role
Lead Product Designer
Platform
Mobile PWA & Web App
Company
Spatial Labs
View App
Circle
Challenge
In today’s creator-driven economy, a strong online presence is one of the most valuable assets creators and brands can build. They crave fluid, expressive identities and better social linking. However, traditional link-in-bio tools fail to capture the depth and richness of what creators offer. They are often impersonal, static, and too brand-agnostic.
Solution
Circle provides a brand new solution to creators and brands with these value propositions in mind - expression, modularity, and connection. It is about building a space where identity can evolve, content stays alive, and creators don’t have to choose between polish and personality.
Space & Tiles
Immersive Content
Covers
Modular Editing
Discover & Join Other Circles
Circle Studio
Circle Studio is the companion SaaS platform designed for larger-scale brands using Circle. Built as a web-based analytics and CRM tool, it leverages AI to surface actionable insights around engagement and sales. With features like real-time dashboards and audience analytics, brands gain a deeper understanding of who’s visiting, interacting with, and staying within their Circles.
Result
Circle’s soft launch generated notable press coverage, with features in the Los Angeles Business Journal, Trendhunter, and Yahoo Tech. By the time of its official release, the platform had onboarded over 1,000 users in just two weeks and helped drive Spatial Labs’ first ARR milestone. Paired with Circle Studio, the platform attracted adoption from major brands including Vogue, Cécred, and Skims.
Contact
I’m actively looking for freelance and contract roles in interaction and product design with agencies, studios, or creative teams to deliver thoughtful and high-quality digital experiences. Currently based in Los Angeles and open to remote and in-person work.
ziruling97@gmail.com
626.429.3136
Let's Connect!
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