Odyssey 2020
Introduction
Odyssey 2020 is a public installation and interactive experience designed for the Strawberry Music Festival, hosted by ModernSky — a leading record label in China. The project introduced the festival’s new branded characters, while inviting participants on an imaginative "space odyssey" as the core concept.
Timeline
2020.09 - 2020.12
Role
Interaction Designer
Project Type
Installation; Interactive Experience
Company
ModernSky
The Ask
ModernSky was seeking installation concepts for potential inclusion in their 2021 Strawberry Music Festival. That year’s theme centered on a space-inspired narrative and the debut of a new lineup of branded characters called "IMO". The brief emphasized both creativity and feasibility, with final concepts selected through a competition hosted by the organization.
The Answer
I collaborated with an industrial designer to create our submission, Odyssey 2020 - a public installation and interactive experience designed for the Strawberry Music Festival.
The centerpiece was a one-person spaceship structure functioning as both an immersive sound booth and photobooth. Its exterior, inspired by ModernSky’s iconic “M” shape, invited social media interaction, while the interior - a narrow, double-layered soundproof chamber - delivered a sensory-rich, audio-driven journey.
Once inside, visitors embarked on a three-part “space odyssey.” The experience began with a solo voyage, evoking the feeling of drifting alone through the cosmos. Midway, participants encountered the newly introduced "IMO" characters and joined a virtual space party. Before exiting, they were prompted to capture a commemorative photo - completing the journey with a playful, shareable memento.
Contact
I’m actively looking for freelance and contract roles in interaction and product design with agencies, studios, or creative teams to deliver thoughtful and high-quality digital experiences. Currently based in Los Angeles and open to remote and in-person work.
ziruling97@gmail.com
626.429.3136
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