Spatium
Introduction
Spatium is a redesigned AR streaming experience, built within Armoury Crate’s existing design system and integrated with a line of innovative hardware products. It enhances female gamers' self-expression and helps cultivate deeper connections between gamers and their audiences.
This project was a sponsored partnership with Asus ROG, initiated to redefine the features and ecosystem of Asus' gaming laptops for a new generation of players. After being presented across ASUS Asia, Spatium was selected and purchased by Asus ROG, achieving a 95%+ client satisfaction rate.
The Ask
Asus ROG needed to update Armoury Crate - their gaming product hub and connection center - to better serve a new generation of gamers in 2025 and beyond. They tasked us with uncovering opportunities to redefine their gaming ecosystem, while aligning the work with their broader innovation initiatives.
The project needed to be grounded in user research and integrated into Armoury Crate’s existing design system.
The Answer
I worked with another interaction designer and 2 industrial designers to develop Spatium - a reimagined AR streaming experience targeting female gamers with the support of a new line of hardware products.
The development of this project followed the design thinking methodology - We conducted market/user research and contextual inquiry to uncover needs and pain points, then ideated and prototyped iteratively before the final delivery.
Final Deliverable - Complete User Experience
Armoury Crate User Interface
AR Hardwares
The Result
Spatium was selected and purchased by Asus ROG after presenting across Asus Asia and gaining over 95% client satisfaction rate.
Full Case Study
Market Research
We started off by taking a look at Twitch streaming. After initial research, we found shockingly that it wasn’t Fortnite, League of Legends, or Valorant that was dominating this platform, but this unique feature called “Just chatting”, which involves a high percentage of female users.
Contextual Inquiry
We dived deeper into this category using the keywords of “female streamers” and “just chatting”. In this section, we found a rising community of gamers, content creators, and entertainers - All reimagining what it means to interact with audiences as a streamer.
We noticed streamers completely customizing their streams through things like digital makeup, lighting displays, avatars, and even customization prototypes to their furniture and chairs.
We also noticed the integration of audience and communities for more exciting and interactive content, turning almost anyone into a creator and redefining what it means to be one.
And finally - the thousands of communities that were being developed through these new forms of media and content.
User Interview
Along with these findings through contextual inquiry, we also validated our hypotheses through interviews with female misfit gamers. We got responses that the key experience for successful and enjoyable streaming is being more spontaneous, having more interactions, having a more casual setting, and the ability for customization.
Key Insights & Value Proposition
Design Question
User Persona
Ideation Sketch
In this process, we realized the limitation of purely physical products used in response to customization, and decided to go for a direction that empowers gamers through digital assets with the support of a line of hardware products - a room sensor to turn streamers’ room into virtual environment, an object sensor to enable interactions, and a control bracelet to track motions.
User Journey Map
Storyboard
We then imagined the storyline for Aimsey, from setting up to streaming interaction, towards finishing her stream.
Information Architecture
Figma Prototyping
Testing
A series of AR prototypes created in Lens Studio to test intuitive gestural user interactions.
Contact
I’m actively looking for freelance and contract roles in interaction and product design with agencies, studios, or creative teams to deliver thoughtful and high-quality digital experiences. Currently based in Los Angeles and open to remote and in-person work.
ziruling97@gmail.com
626.429.3136
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