Circle

Designed and launched a brand new link-in-bio social tool from zero to one

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Company

Spatial Labs

Role

Lead Product Designer

Timeline

May 2024 - Feb 2025

The Challenge

In today's digital landscape, everyone is an online content creator, and we need a dynamic, multimedia platform that not only amplifies our voices but also evolves with emerging forms of expression. Traditional link-in-bio tools like Linktree feel static and uninspired, lacking the flexibility to showcase the full depth and creativity of modern content.

The Solution

Introducing Circle - A platform for creators to build and share personal spaces, all through a single link.

Here's what makes Circle unique:

Customizable Spaces — Use Tiles to shape your creative hub.

One Shareable Link — Seamlessly connect your audience.
Multimedia-Friendly — Upload images, videos, audio, links, and more.
Impactful Covers — Showcase your personality with a bold first impression.
Effortless Customization — Drag, drop, and design with ease.
Community-Driven — Explore, join, and grow your network.

Introducing Circle - A platform that enables creators to create and share their personal spaces, all powered by a single link.

Here's what makes Circle unique:

A customizable personal space built with Tiles, the foundation of your creative expression.
A single shareable link that seamlessly connects your audience to your Circle.
Multimedia-friendly uploads—share images, videos, and audio, and redirect your audience to your content’s final destination.
Effortless customization with intuitive drag-and-drop tools and sleek visual design.
Community-driven—explore and join other Circles, turning visitors into engaged members.

Introducing Circle - A platform that enables creators to create and share their personal spaces, all powered by a single link.

Here's what makes Circle unique:

A customizable personal space built with Tiles, the foundation of your creative expression.
A single shareable link that seamlessly connects your audience to your Circle.
Multimedia-friendly uploads—share images, videos, and audio, and redirect your audience to your content’s final destination.
Effortless customization with intuitive drag-and-drop tools and sleek visual design.
Community-driven—explore and join other Circles, turning visitors into engaged members.

The Result

In September 2024, Circle first launched alongside Spatial Labs' Core Collection at the Spatial Labs Store in Culver City, CA. Initially, it was integrated with Tag—an NFC chip embedded in Core Collection pieces that, when tapped, granted instant access to a person’s Circle.

In February 2025, Circle reintroduced itself as a standalone platform, expanding beyond Core’s integration to offer creators a more versatile way to build and share their spaces.

See below for selected press about Circle.

In February 2025, Circle reintroduced itself as a standalone platform, expanding beyond Core’s integration to offer creators a more versatile way to build and share their spaces.

See below for selected press about Circle.

In February 2025, Circle reintroduced itself as a standalone platform, expanding beyond Core’s integration to offer creators a more versatile way to build and share their spaces.

See below for selected press about Circle.